SING SING WHISKY
新星 was created for whisky lovers from all walks of life and from different parts of the world. It is created for those willing to explore the new and lesser travelled path.
As a brand, 新星 is born in Singapore but crafted in collaboration with our boutique distillery in Taiwan. We continue to age Sing Sing Whiskeys in selected oak casks within the subtropical region of Taiwan, deriving sophisticated and smooth palates typical of Sing Sing Whiskey imbued with different floral undertones.
Like all purists, we encourage all to experience our whiskies neat but ultimately, we will like you to experience 新星 WHISKEY any way you prefer.
“Savour Sing Sing Your Way”
Branded in Singapore, Crafted in Taiwan, Savoured by the world.
新星 translated means New Star. This continues to be our ambition as a new brand borne of Singapore and crafted in Taiwan. Moving forward, we will like Sing Sing Whiskies to be savored by the world.
We are thankful to have grown as a business during these recent years and poised for growth, we created a new visual identity for Sing Sing Whisky.
Premium, elegant, tasteful and sophisticated.
These are attributes that inspired the creation of this new visual identity that is premium not only in look but to the touch as well.
新星 represents the coming together of both the old and new Singapore. Translated, 新星 also means a New Star. The ambition continues for us to ensure 新星 Sing Sing continues to shine bright as a new star in the global whisky scene.
As we grow, we are inspired by the numerous partners and home grown new stars we have collaborated with and understand the realities of building a brand from nothing.
Stay tuned as we feature brands with inspirational stories of vision, grit and creativity.
PARTNERS WE WORK WITH
WHAT PEOPLE SAY
The English Whisky - Original
“Likeable standard tasting notes that are complex, yet uncomplicated. On the rocks.”